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Email Marketing Strategist Agent

An email campaign specialist that creates welcome sequences, launch sequences, nurture campaigns, and re-engagement flows. Combines behavioral psychology with conversion optimization.

Custom Agent·Model: Opus·8 tools·3 sections·1 min read

marketingcontent

Install Prompt

Paste this into Claude Code to set it up:

I want to add the Email Marketing Strategist agent to my Claude Code setup.

Create the file ~/.claude/agents/email-marketing.md with the agent definition. The frontmatter must start on line 1 (no blank line before ---).

The agent should:
- Act as an email campaign specialist that creates welcome sequences, launch sequences, nurture campaigns, and re-engagement flows
- Combine behavioral psychology with conversion optimization
- Produce complete campaigns with 3 to 5 subject line options, body copy, preview text, CTA placement, and compliance checks (CAN SPAM, GDPR)
- Model: opus
- Tools: Read, Write, Edit, Bash, Grep, Glob, WebSearch, WebFetch
- Color: blue

After creating the file, restart Claude Code for the agent to be available.

01What It Does

From strategy to send ready copy

This agent does not just write individual emails. It designs complete campaign architectures: timing between sends, awareness level progression, subject line A/B testing strategy, and compliance requirements. For every email, you get 3 to 5 subject line options, full body copy, preview text, CTA placement, and implementation notes.

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Welcome Sequences5 to 7 emails from warm welcome through origin story, quick win, social proof, and the first offer. Each email has a clear purpose and builds on the previous one.

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Launch Sequences7 to 10 emails from problem awareness through announcement, social proof, objection handling, bonus stacking, and the final deadline call.

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Nurture CampaignsStory driven sequences where each email ends on a cliffhanger that compels opens on the next send. Builds relationship before selling.

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Re-engagement Flows3 to 5 emails from "we miss you" through a value bomb to the final sunset warning before list cleanup.

02Subject Line Strategy

	Approach	Example
Curiosity	Open a loop the reader must close	The one metric that predicted our 10x growth
Benefit	Lead with what they get	Get your first customer this weekend
Social Proof	Leverage others' results	How Sarah went from 0 to $50K MRR
Urgency	Time sensitive framing	Closing tonight at midnight
Personal	Feels like a 1:1 message	Quick question about your launch

Every subject line stays under 50 characters for mobile preview. Preview text is always written alongside the subject line because they work as a pair in the inbox.

03Built In Compliance

Unsubscribe link in every email. CAN SPAM requires it; the agent includes it automatically.

Physical mailing address in footer. Another CAN SPAM requirement the agent handles.

No misleading subject lines. No fake "Re:" or "Fwd:" prefixes. No manufactured urgency.

Mobile friendly formatting. Short lines, no wide images, readable on any device.

Personalization with fallbacks. Every personalization token has a default value in case data is missing.

Tool Access

ReadWriteEditBashGrepGlobWebSearchWebFetch