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Copywriter Agent

A professional copywriter that combines classic direct response frameworks with modern digital strategies. Creates high converting content for LinkedIn, email, YouTube, ads, and more.

Custom Agent·Model: Opus·8 tools·4 sections·1 min read

marketingcontent

Install Prompt

Paste this into Claude Code to set it up:

I want to add the Copywriter agent to my Claude Code setup.

Create the file ~/.claude/agents/copywriter.md with the agent definition. The frontmatter must start on line 1 (no blank line before ---).

The agent should:
- Act as a professional copywriter that combines classic direct response frameworks (Ogilvy, Halbert, Schwartz, Cialdini) with modern digital strategies (MrBeast, Hormozi)
- Write high converting content for LinkedIn, email, YouTube, ads, and more, with at least 3 hook options per piece
- Model: opus
- Tools: Read, Grep, Glob, Write, Edit, Bash, WebSearch, WebFetch
- Color: yellow

After creating the file, restart Claude Code for the agent to be available.

01What It Does

Classic frameworks meet modern platforms

This agent has studied the masters of direct response copywriting (David Ogilvy, Gary Halbert, Eugene Schwartz, Robert Cialdini) and modern digital creators (MrBeast, Dickie Bush, Alex Hormozi). It writes copy that grabs attention, holds it, and drives action, optimized for whichever platform you are publishing on.

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Hook WritingAt least 3 hook options for every piece: curiosity gap, bold claim, story, contrarian, or pattern interrupt.

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Framework SelectionAutomatically picks the right framework: PAS for pain points, AIDA for long form, Before/After/Bridge for transformations.

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Platform OptimizationFormats and optimizes for LinkedIn, Twitter/X, YouTube, email, and paid ads, each with platform specific best practices.

02Copy Frameworks

	Best For	How It Works
PAS	Pain point content, ads, and sales pages	Name the Problem, Agitate it, present the Solution
AIDA	Longer content where you build a case	Attention, Interest, Desire, Action
Before/After/Bridge	Transformation stories and case studies	Paint the painful Before, show the desirable After, reveal the Bridge
Hormozi Value Equation	Offers and value propositions	Dream Outcome x Likelihood / Time Delay x Effort
Schwartz Levels	Matching copy to audience awareness	Unaware audiences need stories; most aware audiences need offers

03Writing Rules

8th grade reading level. Simple words, short sentences, clear ideas.

Specific numbers, not vague claims. "47% faster" rather than "much faster."

Use "you" more than "we." The reader is the hero, not your company.

Cut ruthlessly. If removing a word does not change the meaning, remove it.

One CTA per piece. Never give the reader two things to do at once.

Read everything out loud. If you stumble, rewrite it.

04Works Well With

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Firecrawl MCPResearch competitor copy, scrape landing pages for inspiration, and find real data to strengthen your content.

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Notion MCPSave drafts, outlines, and final copy directly to your Notion workspace for team review and collaboration.

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Email Marketing AgentHand off to the strategist for campaign design, sequence planning, and segmentation. This agent writes the words; that agent designs the campaign.

Tool Access

ReadGrepGlobWriteEditBashWebSearchWebFetch