Flow logo

Flow

video

by google

Google's dedicated AI filmmaking platform built on Veo, Imagen, and Gemini for creating cinematic video with camera controls, scene building, and native audio.

Key features

Camera Controls
Scene Builder
Ingredients System
Native Audio Generation
Text to Video Generation
Image to Video and Frames to Video
Pricing

Free tier available, AI Pro at $19.99/mo

Best For

Filmmakers and storytellers who want to prototype scenes, create concept videos, or produce short films without traditional production

Verdict

Custom built for filmmaking workflows with genuine directorial tools, not just a chat interface that generates video

What it does

Camera Controls

Define precise camera movements including rotations, dollies, zooms, pans, and angles. This directorial control is rare among AI video tools and makes Flow particularly valuable for creators who need specific visual language.

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Scene Builder

Seamlessly edit and extend existing shots, revealing more of the action or transitioning to new scenes with continuous motion and consistent characters.

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Ingredients System

Create and manage characters, locations, objects, and styles as reusable ingredients for consistent storytelling across multiple scenes and shots.

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Native Audio Generation

Add ambient sound, sound effects, and realistic character dialogue with near perfect lip syncing. Powered by Veo 3, audio is generated alongside video in a single pass.

Text to Video Generation

Generate cinematic video clips up to 8 seconds long from text prompts describing scenes, action, lighting, camera movement, and mood.

Image to Video and Frames to Video

Upload reference images and turn them into video clips, or provide specific frames as starting or ending points for generation.

1080p Upscaling

Enhance output quality with 1080p upscaling for higher quality final renders.

Text to Image (Imagen)

Generate visual assets using Imagen directly within the Flow workflow, creating character references, backgrounds, and style guides without leaving the platform.

Pricing

Free

Free

100 AI credits per month (shared with Whisk). Basic text to video and frames to video. Enough for a few test clips to try the platform.

  • 100 AI credits per month (roughly 1 Veo 3 clip or 10 Veo 2 clips)
  • Basic text to video
  • Frames to video
  • Credits shared with Whisk

AI Plus

$7.99/month

200 AI credits per month (roughly 2 Veo 3 clips or 20 Veo 2 clips, shared with Whisk). Unlocks Camera Controls, Scene Builder, and 1080p upscaling.

  • 200 AI credits per month (roughly 2 Veo 3 clips or 20 Veo 2 clips)
  • Camera Controls
  • Scene Builder
  • 1080p upscaling
  • Text to video and frames to video
  • Credits shared with Whisk
Best Value

AI Pro

$19.99/month

1,000 AI credits per month (roughly 11 Veo 3 clips or 100 Veo 2 clips, shared with Whisk). All Plus features with higher limits.

  • 1,000 AI credits per month (roughly 11 Veo 3 clips or 100 Veo 2 clips)
  • All AI Plus features
  • Higher generation limits
  • Credits shared with Whisk
Best value

AI Ultra

$249.99/month

25,000 AI credits per month (roughly 284 Veo 3 clips or 2,500 Veo 2 clips, shared with Whisk). All features including Ingredients to Video.

  • 25,000 AI credits per month (roughly 284 Veo 3 clips or 2,500 Veo 2 clips)
  • Ingredients to Video (combine multiple ingredients in one generation)
  • All AI Pro features
  • Highest limits and priority
  • Credits shared with Whisk

Pros & Cons

Pros

  • Custom built for filmmaking workflows with genuine directorial tools, not just a chat interface that generates video
  • Camera Controls offer precise control over rotations, dollies, zooms, pans, and angles, rare among AI video tools
  • Scene Builder enables multi shot narratives with consistent characters and continuous motion across scenes
  • Native audio generation with dialogue and lip sync eliminates the need for separate audio tools
  • Ingredients system maintains character and location consistency across scenes, essential for storytelling
  • Uses Veo 3/3.1, widely considered the most capable AI video generation model available
  • Free tier provides 100 credits per month for experimentation with no credit card required
  • Integrates Imagen for creating visual assets within the same workflow

Cons

  • Currently focused on U.S. subscribers; availability in other countries is limited
  • Credit costs add up quickly; a Veo 3 Fast clip costs approximately 88 credits, meaning Pro tier gets roughly 11 clips per month
  • Generated clips are short (up to approximately 8 seconds), though Scene Builder can extend sequences
  • Requires a subscription for meaningful use; the free tier's 100 credits do not go far with Veo 3
  • Credits are shared with Whisk, so heavy Whisk usage reduces available Flow credits
  • Quality can be inconsistent for complex scenes with specific requirements like precise text rendering or hand movements

How to get started

1

Sign in with your Google account

Go to labs.google/flow and sign in. The free tier provides 100 AI credits per month for basic text to video and frames to video generation. No credit card required.

2

Create your first scene

Describe a scene in natural language and let Flow generate a cinematic video clip. Start with Veo 2 Fast clips (roughly 10 credits each) to experiment before using Veo 3 (roughly 88 credits each).

3

Explore filmmaking features

Try Camera Controls for directorial precision, Scene Builder for multi shot sequences, and the Ingredients system for character and location consistency. Enable native audio for dialogue and sound effects.

4

Upgrade for more credits

AI Plus ($7.99/mo) unlocks Camera Controls and Scene Builder with 200 credits. AI Pro ($19.99/mo) provides 1,000 credits for regular filmmaking. AI Ultra ($249.99/mo) adds Ingredients to Video and 25,000 credits.

Deep dive

Detailed guides with comparisons, tips, and visuals for each feature.

Get notified about updates

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Last updated: 2026-02-19