2. 10. 20263 min read

The week AI costs moved to the center

OpenAI let users bring their ChatGPT plans into other apps, Alex Hormozi capped his company's AI spend, and small decision models made agent routing cheap.

Signals worth your attention

One Claude project built a full Meta ad campaign in 47 minutes

Prajwal Tomar connected Opus 5.5 to the new Meta Ads MCP (Model Context Protocol, a standard way to plug a tool into an AI model). The model studied 250 competitor ads, wrote and rendered two user-generated-style video concepts, caught policy violations and built the campaign in Ads Manager in 47 minutes, with production costs down 70%, as reported on X. For paid social teams, the scarce work becomes choosing which angles deserve budget.

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